Challenge
Mobile load times were poor, product data was inconsistent across feeds, and there was no post-purchase communication. Growth depended entirely on new paid acquisition each month.
Solution
Storefront performance work, structured product data and feed cleanup, shopping campaign restructuring by margin, and lifecycle automation for abandoned carts, post-purchase and win-back segments.
Scope of work
- Storefront performance and checkout review
- Product feed and structured data cleanup
- Campaign restructuring by margin and intent
- Abandoned cart and win-back automation
Outcome
Results for this engagement type are documented internally and shared during a sales conversation where they can be put in context. Published figures appear here only after client approval.