Challenge
Service pages were thin, the site could not be updated without a developer, and the firm was absent from the search terms its buyers actually used. Referrals were healthy but growth was entirely dependent on them.
Solution
Technical remediation, an intent-mapped page architecture by service and location, a content programme targeting research-stage queries, and a rebuild on a CMS the marketing team could operate independently.
Scope of work
- Technical and content audit
- Information architecture by service and location
- CMS rebuild with editable content model
- Ongoing content programme and measurement
Outcome
Results for this engagement type are documented internally and shared during a sales conversation where they can be put in context. Published figures appear here only after client approval.